How automating onboarding increased leads by 3101%
Inboxroad is an email delivery specialist helping clients across the world reach their deliverability targets. They stand out with specialised email delivery services, extensive industry expertise and by providing personal weekly advice to their customers. We’ve been working with Inboxroad since 2017 and watched it grow from an nameless SMTP server to the platform it is today.
The Challenge of Manual Onboarding at Inboxroad
Inboxroad's onboarding process for new clients was labour-intensive and time-consuming. When prospects landed on the site, they could choose from different service levels and leave their basic information. A team member had to manually create accounts, resulting in users waiting up to a full day before starting their campaigns. The objective was clear: develop and implement a fully automated onboarding system to drastically cut down the setup time, streamline the process, and enhance user satisfaction.
Labour-Intensive Process
To onboard a new lead, it required significant manual effort and was highly time-consuming.
Delayed Access
Users experienced delays in accessing their accounts, affecting their initial engagement and satisfaction.
Scalability Issues
The existing process was not scalable, limiting the growth potential of Inboxroad.
The Solution of an an Automated Onboarding Solution
To address these challenges, Django Web Studio investigated how to automate the onboarding process, enhance security, and improve user experience.
Inboxroad is not the only player in the market, and as such has a number of competitors to look at when deciding on an onboarding process. Our journey began with a market analysis, mapping out competitors' onboarding processes which provided us with useful insights.
Ease of Access
We created an intuitive flow for prospects, enabling them to begin their email campaigns with Inboxroad through just a few simple steps.
Security and Misuse Prevention
To safeguard against misuse, we integrated simple yet effective authentication and configuration steps, striking a balance between user-friendliness and security.
Technical Implementation
Using React for a dynamic, responsive frontend and Django for a solid, scalable backend, we proposed and implemented a seamless user journey.
Led by the creative expertise of Joris Taheij of Peanut Butter Studio, Django Web Studio and Inboxroad had several brainstorming sessions.
"My role was to ensure we perfectly mirrored the expertise of our team in the automated process. The challenge was to design an onboarding system that captured the key aspects of email deliverability, but in a way that was intuitive for new users. The results speak for themselves – we've dramatically improved efficiency and user experience, making a complex process simple and scalable."
-- Joris Taheij, Concept and Design, Peanut Butter Studio
The Impact of Automated Onboarding
After successfully implementing and deploying the new onboarding process, Inboxroad saw significant increases in leads, customer engagement and operational efficiency.
Increased Amount of Leads
The number of accounts created increased by 3101%, proving the enhanced user experience and the systems efficiency.
No Delays for Prospects
The automated onboarding system significantly reduced the time needed for account setup, allowing users to start their email campaigns almost immediately after signing up.
Operational Efficiency
Reducing manual intervention freed up resources, allowing the team to dedicate more time to service improvement.
"This project, from planning and analysis to deployment, took just over half a year. We're proud of the outcome and it shows what can be achieved when creative minds and technical expertise come together in pursuit of a common goal."
-- Brian Westmaas, Product Manager Django Web Studio
Inspired by Inboxroad's success story?
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